From a modest beginning in 1978, the group has become a force to reckon with in the Indian tea and agro commodity industry. It has also made an indelible mark in the international tea market, the mere mention being synonymous with Quality and Trust. While it has registered tremendous growth, the group has earned itself a select band of loyal customers.

All over the world, is a respected name, known for its high standards of quality and reliability. Its customers are the driving force; they give the group its perspectives, values as one of India’s foremost agro-commodity houses.

After restructuring its business in April 2005, the group has consolidated most of its activities in Food & Beverages Pvt Ltd. (). This company now has two divisions namely, International, that looks after the group’s export business and the Domestic division that caters to the distribution of a range of products in India. is nurtured on the commerce of international trade, scientific sourcing techniques and learning how to artfully satisfy hard-to-please customers.

is managed by a team of professionals with years of in-depth knowledge of tea and agro-commodities. Careful selection of every consignment, skillful blending under hygienic conditions and world class packing are the hallmarks of products, whether for export or Indian markets.

's Domestic division, through its innovative marketing skills and well-integrated distribution network in far-flung places has provided the company a cutting edge in a fiercely competitive environment.

The privilege tea shops under the name and style of Tea are the mainstay of ’s domestic retail business. Tea takes tea directly to the consumer through its network of strategically located outlets. Stocked with the best and most fresh teas, it has an active presence in Maharashtra at present. However, plans to expand to the rest of India are underway. Tea leaves, hand-picked from Assam, the Nilgiris and Darjeeling, are carefully processed and superbly blended to offer customers full value for money. The chain of privilege tea shops also sell grounded coffee and milk powder of the highest standard.

in its state of the Art plant manufacturers various kinds of Tea bags (Black, Green, Flavoured & Herbals). has forged alliances/partnerships for marketing its various products with companies in Dubai (UAE), Warsaw (Poland), Chicago (USA) and for production with a company in Colombo (Sri Lanka). Also in order to ensure that customers in far-flung areas in India and Rest of the World have access to buying quality products, has stepped into the world of e-commerce through its B2C online portal www.chaichai.in

Communication systems may have transformed the world into a global village. But some old-fashioned trade methods are still being pursued with traditional zeal. Leveraging on ’s reputation and credibility, and based on its vast experience in international markets, products are bought in third countries and sold to clients all over the world.

After all, it’s the capability and experience that distinguishes the company from the rest. Satisfied customers from 42 countries around the world have given the group a unanimous vote.